LICK Underwear

Underwear that proves comfortable, supportive and fitting underwear for men doesn't have to compromise on style.

Created by Ben Sawyer to cater to men’s different lifestyles and offer choice, rather than the traditional one style fits all approach, LICK underwear provides the perfect fit, whilst still being fashionable and fun.

The LICK underwear collection is split into four 'lifestyle' categories:

• Leisure - For the sporty, athletic and outgoing man, vibrate colours in three supportive and fitting cuts.
• Individual - Bold patterns and bold colours for the man that likes to make a statement and be seen.
• Classic - The classic choice of black or white, with the added benefit of the enhancing pouch.
• Kinky - Designer jock straps for the cheeky male with a kinky side.

The underwear is ergonomically designed, with the pouch intended to lift and enhance whilst supporting and moving you into a more natural and comfortable position.

"very comfortable and wearable, the colours are great and the cuts are impressive - if you think your underwear is well fitting and supportive, try these and you will never go back..." matt @ brassboys.

After an extensive UK search, four male models represent LICK underwear, each with there own category.

Catch the The LICK Boys on tour, check the events page of the LICK site for find out where they are next.