Impetus HOT "Men"

Impetus HOT “Men” is the Autumn/Winter 08/09 collection from the sub-brand of Impetus. The men in the collection are Luca, Max, Gianni and Giorgio – four men with individual tastes, four styles brought together by Impetus HOT.

Purple and gold are two of the main colours that run throughout this eye-catching men’s underwear collection along with muted metallic’s, masculine florals and warm tonal colours that give a modern edge to the stylish designs.

Gianni the trend setter - fashionable colours, chic embroidered effect pattern and avant-garde styling, the dramatic Impetus HOT Gianni T-Shirt 1351032 shows off the pattern to its best with the Impetus HOT Gianni Brief 1159032 and Impetus HOT Gianni Trunk 1253032, showcasing the distinctive styling.

Max is bold, ambitious and dramatic; the Impetus HOT Max Trunk 1206031 and Impetus HOT Max Brief 1155031 are panelled to create an outstanding contrast block colour effect pairedwith the matching Impetus HOT Max Tank 1324031, this is designer men’s underwear with an edge.

The lover Giorgio, Impetus HOT Giorgio Trunk 1263033 and Impetus HOT Giorgio Brief 1161033. Intricate floral patterns in warm seasonal colours and corresponding bold block colour waistbands.

The collection is completed with Luca the sensible man with impectible taste. Impetus HOT Luca Hipster, an uncomplicated boxer brief with great detail – the signature of the Impetus underwear.

The “Men” collection is released alongside the Autumn/Winter 08/09 collection from Impetus, Impetus "Greek Gods, Myths and Legends".